Marketing Strategy & Execution for Homebuilders, Interior Designers & Home-Centric Brands
Whether you need someone setting the direction at the top, a team to execute it day to day, or both — House of Influence covers every level of marketing without the overhead of a full-time hire.
Services
Work with us at the level you need — senior strategy, full execution, or both under one roof.
Strategy
Fractional CMO work for leadership teams that need direction before deliverables.
Execution
A trained team that builds what the strategy calls for — under Nicole's standards and quality control.
Also available
Coaching for the capable marketer already on your team.
Also available
For your founders and executives.
Some companies need someone to answer: what should our marketing actually be doing, and why? That's strategic leadership. Others already know the answer — they need a capable team to go build it. That's execution. A few need both. House of Influence works both levels, but you're never buying more than you need.
For leadership teams
Nicole steps in as a strategic partner. She works directly with ownership and leadership on the thinking everything else depends on: strategy, messaging, positioning, campaign priorities, and the calls that determine whether marketing dollars actually move the business.
This isn't "Nicole runs your Instagram." It's someone in the room helping you decide what marketing should be doing, why, what it should be tracking and reporting on, how those numbers tie back to revenue, and what happens next — all the way up to building a full marketing ecosystem, not just a single channel.
For teams ready to execute
Once the direction is set, House of Influence's trained team executes it — social, content, digital marketing, campaigns — under Nicole's strategy, standards, and quality control. You get a company built to deliver, not one person stretched across every deliverable.
About
I've sat on both sides of the table.
After 12+ years in corporate marketing, including six years leading marketing for a homebuilder, I know what it feels like when marketing lacks direction. I also know what happens when the strategy is there, but there aren't enough hands to actually execute it.
That's why I built House of Influence differently.
I bring the senior-level strategy: positioning, messaging, priorities, campaigns, and a clear direction for where your marketing should go.
And when you need help bringing it to life, my team brings the execution: social, email, content, websites, and everything in between.
I'm not a traditional agency. I'm the strategic marketing partner I wish I had when I was sitting in the marketing director seat.
Big-picture brain. Hands-on support. One partner who understands both.
That's the first conversation. Book a call and we'll figure out whether this is a strategy problem, an execution problem, or both.